Audion, a global digital audio specialist, has launched Audion AI, designed to deliver outcome-driven audio advertising campaigns which drive brand performance.
Audion AI makes recommendations from a prompt and translates campaign objectives such as reach, brand uplift, increased drive-to-store and conversion metrics into structured strategies.
It aims to address key challenges facing audio advertising, such as distribution fragmentation, proliferation of ad formats, diversity of audio and vodcast content, manual content selection, and performance insights that are only available post-campaign.
This technology claims to provide insights to drive campaign optimisation. These include analysis of audio and video listening platforms such as Spotify, Deezer, Apple Podcasts, YouTube, and Amazon Music to identify the most relevant and best-performing content.
From there, it allocates media investments across environments that are most effective and continues to optimise ad activations to improve results across the full marketing funnel.
To do this, it aggregates signals from across the audio landscape, such as podcasts, digital radio and streaming, with its own data from campaign insights and results, brand lift studies and performance signals into one intelligence layer.
Arthur Larrey, co-founder and CEO at Audion, said: “Since day one, Audion has focused on making digital audio advertising more effective and efficient – and our new Audion AI tool is the next phase in that remit.
“Instead of building media plans manually, publisher by publisher, brands can now adopt outcome-driven decision-making.
“Audion AI scans the broader audio ecosystem in real time to identify the most relevant content and predict likely performance before budgets are committed.
“As campaigns go live, delivery and response data continuously inform optimisation so that investment goes to environments showing measurable lift.
“Being able to direct spend towards inventory that demonstrates performance – rather than having to assume reach – changes the budgeting conversation.
“Wasted impressions and creative iterations are reduced while impact is maximised, ultimately making every pound invested in audio more measurable and accountable.”
Adwanted UK are the audio experts at the centre of audio trading, distribution, and analytics. We operate J‑ET - the UK’s trading and accountability system for both linear and digital radio. We also created Audiotrack, the country’s premier commercial audio distribution platform, and AudioLab, the single-point, multi‑platform digital audio reporting solution delivering real‑time insight.
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