Jicnars Bulletin

The latest JICNARS bulletin highlights the system behind the new NRS contract, which will run from 1992 to 1996.

The sample size for the new contract will be 35,000, with disproportionate sampling to increase the number of ABC1 social class respondents contacted.This will allow for a new system of reporting (see table).

Titles in categories A and B will be reported monthly on a three months database. Titles in category C qualify by £4.0m display ad revenue,as reported by MEAL, The Media Register. They will have a choice of either being reported monthly on a three months database, orquarterly on a six months database.

Titles in category D will be reported quarterly on a six months database. Titles in category E qualify by £2.0m display ad revenue, and can choose to be reported either quarterly on a six months database, or six monthly on a twelve months database.

Titles in category F will be reported six monthly on a twelve months data- base.

The number of titles qualifying as shown in the table is based on the current media list and gives an indication of the likely numbers involved:

Group A contains 33 titles, group B 11 titles, group C 30 titles, group D 74 titles, group E 5 and group F 86 titles.

JICNARS: 071 235 7020