HENLEY STUDY FAVOURS RADIO

The perceived quality of radio in the UK is increasing while the quality of television is decreasing according to the Henley Centre’s Media Futures Study 1993. 41% of those questioned felt that the overall quality of television programmes over the past year has worsened. In comparison only 5% felt that the quality of radio has declined.

Radio came out as being almost as important as television, with 38% agreeing with the statement ‘radio is an important part of my life.’ 40% agreed with the same statement for television. The study plotted market penetration against market growth and found that all the BBC stations, except Radio 5, are experiencing a market decline. Radio 1 is worst effected with a decline of 20%. All the commercial stations, however, are still experiencing market growth.