DTT Set To Reach Half Of Europe’s Multi-Channel Homes
New research published by Euromedia has predicted that by 2013 the number of multi-channel television receivers in European homes will double to 213 million, with almost half being digital terrestrial television (DTT) receivers.
In ten years time 8.3 million subscribers will be generating an annual revenue of €1.12 billion and using 102 million DTT receivers, which Euromedia states will be mainly free-to-air integrated Digital TVs used as second and third TV sets in the home. The group also said it expects there to be 30 million digital DTH subscribers generating revenue of €16 billion by 2013.
Similar predictions have been made by other research organisations. Last month Informa Media released its Digital TV – Fourth Edition report, predicting a digital television population of 237.5 million in Europe by 2010, with 23.2 million watching via DTT and 31.6 via digital DTH.
However, while Informa predicts world-wide digital television (DTV) will reach 34% of global TV households by 2010, the group doubts that any single country will be ready for analogue switch-off in the near future, including the US which is expected to have 91% digital penetration by the end of the decade.
In the UK, the Government’s self-imposed date to terminate the analogue signal falls between 2006 and 2010, but only when 95% of households have DTV access. Many industry groups have been cynical of these plans, including industry watchdog, Ofcom.
Ofcom recently predicted that only 78% of UK households will have adopted DTV by 2010, unless the Government puts together a robust roll-out and marketing plan. The BBC has also suggested that a free-to-air digital satellite service is needed to encourage the transition from analogue to digital television. The creation of such a service was recently announced by BSkyB.
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