Emap Redesigns Empire With An International Focus
Emap has announced plans to revamp its flagship film and entertainment title Empire, comprising a new logo, strapline, size and editorial layout, as part of a move to reposition the magazine to build on its increasingly international focus.
Among the changes are revised designs for the title’s logo and layout, claimed to impart a more ‘iconic’ persona. The magazine now carries the strapline “The World’s Best Movie Magazine”, further highlighting Empire‘s international remit.
Commenting on the changes, Mark Elliott, Publisher of Empire, said: “Empire’s intelligent, mainstream approach to the movie world is breaking all records on the news-stand and reaching an ever-increasing audience of young men. Meanwhile, the film industry goes from strength to strength and is experiencing unprecedented levels of interest worldwide.”
Empire has seen its circulation go from strength to strength lately and the latest ABC results for the six months to December 2003 show that the title experienced an impressive 15.9% year on year to just over the 190,000 mark.
Colin Kennedy, editor of Empire, said: “The changes to the logo and cover represent the culmination of two years work during which we have comprehensively overhauled the content of Empire, to much popular acclaim. Getting the shop window right was the last piece of the jigsaw and I am glad we have finally moved to a more ‘widescreen’ format, away from other entertainment monthlies and closer to the luxury life-style sector where we belong.”
Last month Future Publishing’s rival movie magazine Total Film secured a high-profile deal to promote the Stella Artois Screen Tour. The deal sees Total Film contribute to the official Screen Tour screening notes, as well as giving away copies of the magazine to viewers at the event, which runs between July and November (see Emap Launches Campaign To Promote Q Redesign).
Emap: 01733 568 900 www.emap.co.uk
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