HomeChoice Debuts New Packages And Branding
Broadband and video on demand provider, HomeChoice, has unveiled its new branding, having employed designer Neville Brody to revamp its corporate logo, ad strategy and even the branding of its installation vehicles ahead of a marketing push and product reshuffle.
The move follows the company’s appointment of Tullo Marshall Warren (TMW) as its below the line marketing agency, following a review of its business in July (see HomeChoice Signs TMW Ahead Of Marketing Push).
Today also sees the company roll out new packages for subscribers, with the addition of several high profile channels including ABC 1, Hallmark and children’s channel, Jetix.
HomeChoice’s latest marketing push focuses on the home being a more exciting place than the outside world, with an “anti-hero” seen in exciting places, but featuring the strapline “I’d rather be at home.”
The update to HomeChoice’s service also includes increased broadband speeds for customers, with the company’s fastest offering now reaching 8 megabits, doubling the speed of its previous premium offering.
The new branding is designed to unify HomeChoice’s services, making it clear to consumers that the company is offering more than simply a broadband or TV service. The company’s logo now features a sub-heading of “digital home network,” while initial advertising will promote the company’s “4-way” services of digital TV, broadband, phone and video on demand services.
The revamped services and brand identity are clearly designed to head off impending competition from the likes of BT, Telewest and ntl (see Cable Giants Launch On-Demand TV And Movie Services).
At the recent Edinburgh International Television Festival, Channel 4 chief executive Andy Duncan predicted an influx of competition within the digital TV market, with global players such as Google and Microsoft keen to get in on the act (see Channel 4 Boss Makes The Case For Public Funding).
However, more serious competition in the on demand arena may lie closer to home, with BSkyB rumoured to be plotting an on-demand strategy, after unveiling web-TV services earlier this year (see Sky To Provide Content Via Internet Downloads).
HomeChoice: 0800 072 4454 www.homechoice.co.uk