Publicis Confirms Aegis Bid Rumours

French advertising group Publicis has confirmed speculation earlier this week that it had made an approach to media giant Aegis, revealing that the two firms have held “preliminary conversations” about an offer by Publicis for takeover of the company.

In a statement to the City last night, Publicis explained that its discussions were “extremely premature” and are not necessarily building towards an offer for Aegis.

Publicis’ confirmation marks an end to a flurry of rumours surrounding Aegis, who confirmed on Wednesday that it had received an approach at 140p per share, but did not reveal the source (see Aegis Confirms Takeover Bid As Publicis Rumours Fly).

Aegis are expected to make a further statement concerning its possible takeover in the near future, with the company’s last speculation-busting statement promising more details “in due course.”

Last month saw Aegis further expand its business interests, buying out-of-home media planning and buying network, Alban Communications, with plans to incorporate it into its subsidiary company, Posterscope Worldwide (see Aegis Buys Out-Of-Home Media Network Alban).

Aegis Group: 020 7070 7700 www.aegisplc.com Publicis Groupe: www.publicis.com