TV easy Launches National TV Ad Campaign

Britain’s first compact paid-for TV Listings guide, TV easy is launching a heavyweight national TV campaign with creative by Abbott Mead Vickers BBDO, the agency behind the Nuts advert campaign.

The campaign breaks the day before TV easy hits the newsstand, May 2, running until May 29 across broadcasters ITV, Five, Sky, IDS Channels, Viacom, E4 and ITV2.

The adverts convey TV easy’s innovative compact size, with the two creative executions showing the little things that can stop you watching TV, while TV easy is the little thing to help.

Commenting on the campaign, Jemima Ransome, IPC tx marketing director said: “TV easy isn’t lie any other TV magazine; it’s colourful, bright and modern, really easy to use and, most importantly, a brand new compact size.”

Ransome continued: “The AMV team really got the proposition and have created a humorous and engaging campaign that will firmly establish this brilliant new magazine with consumers.”

IPC announced the launch of TV easy earlier this month, committing £10 million into marketing the magazine in the first two years. TV easy will also be the broadcast sponsor of this years soap awards (see IPC Launches Compact TV Listings Weekly).

The TV listings sector has seen competition intensify in recent months, with publishing giants, IPC Media and H Bauer starting what could become a full-blown cover price war. H Bauer cut 10p off the price of TV Choice in January, taking the title to 30p in order to compete with rival IPC’s What’s on TV (see Cuts Spark Fear Of TV Mag Price War).

IPC Media: 0870 4445000 www.ipcmedia.com