Advertising.com Joins IASH

Advetising.com, the world’s largest advertising network, has joined Internet Advertising Sales House (IASH), which it says is part of its campaign to set the highest possible standards in internet advertising.

IASH was set up in November 2005 to promote the real benefits of online advertising through sales networks and to introduce an effective code of conduct. In March 2006, IASH became a formal council of the Internet Advertising Bureau (IAB).

IASH members are audited at six-month intervals to ensure compliance and achieve the IASH objective of creating more trust and transparency within this area of online advertising.

Advertising.com, owned by AOL Time Warner, is the thirteenth member of IASH to adopt a formal framework for best practice when dealing with advertisers, agencies, networks and site owners.

Mike Peralta, UK managing director of Advertising.com, said: “Advertising.com already implements extremely high standards across operations. We wholeheartedly support IASH’s code of practice and objective to raise the industry benchmark, and are glad to add weight to the campaign.”

Khalil Ibrahimi, newly appointed chair of IASH, commented: “As one of the biggest media buyers in the world, Advertising.com’s membership of IASH sends a powerful message to other networks that a code of practice ensures quality and trust. We welcome Advertising.com to the panel and look forward to working together to create recognisable standards for this sector.”

Guy Phillipson, chief executive of the IAB, said: “The IASH code of conduct provides reassurance to both advertisers and agencies that brands will not be jeopardised by inappropriate placing. It’s great to have respected companies like Advertising.com on board, who already have a clear code of practice and a commitment to raising online advertising standards.”

Advertising.com: www.advertising.com IASH: www.iash.org.uk