Mobile Phones Matter More To Young Adults Than Television

For young adults aged 18-24, their mobile phone (26%) matters more to them than television (11%), according to new research carried out by the Carphone Warehouse in association with the London School of Economics and Lord Philip Gould.

The Mobile Life report revealed that amongst 18-24 year old women, the proportion rises to 32%, well ahead of television (11%). The research reveals that although men in this age group are not quite as attached to their phones as women, 19% of them still name it as their most important technology product, ahead of television.

The Mobile Life report also says that our ‘talk ratio’ is falling, with on average 3.6 million mobile text messages being sent a day v 2.8 million voice calls a day.

Texting has had the biggest impact amongst 18-24 year olds, reveals the research, with 51% of that demographic sending/receiving at least six text messages a day. However, only 15% have six or more mobile phone conversations a day.

The report shows that this texting trend also applies, although less dramatically, to the 25-29 year old mobile phone users.

Carphone Warehouse: www.cpwplc.com