Xerox Lights Up The Skies
A series of huge flashing lights are to greet high-flying business travellers as they drive in or out of Heathrow. The six-foot-tall 3D lights are part of an advertising installation for Xerox, which aims to raise the profile of the company’s colour-printing solutions for businesses.
According to Henrik Bustrup, Xerox’s European ad manager: “With the use of this very intriguing and creative outdoor at a great location such as Heathrow not only will it attract the attention of many people but it will also contribute well to our brand building efforts.”
Sited at Heathrow’s Central Terminal Area, this is the first time the new technology has been used at an airport. Choosing Heathrow, the world’s busiest international airport, as the ideal hub to target both UK and overseas business-decision-makers, out-of-home agency Kinetic created the installation as part of a running outdoor campaign.
Other outdoor elements include taxi wraps, 6-sheets in terminals of various UK airports, and three-dimensional roadside 96-sheets in central London.
Said Jonathan Goldsmid-Whyte, MD of Worldwide Group at Kinetic: “This particular opportunity will fit seamlessly as part of Xerox’s multimedia campaign and literally light up the central terminal area at Heathrow airport.”
Kinetic: 0207 544 4600 www.kineticww.com