£1 Million And Rebrand For ITN

ITN is to receive a £1 million boost from shareholders and has unveiled a rebrand which will see each division given its own identity, with news, consultancy, production divisions, archive and multimedia operations all included.

The £1 million will go to ITN On, the company’s 3G and broadband business, and the ITN archive service, ITN Source. The funds provided to ITN On will be used for technical enhancements to the current made-for-mobile news channel and to sharpen the pace of the channel and the quality of output. In addition, there will be the launch of a new showcase website in the autumn, allowing consumers to view examples of the ITN On packaged content directly.

The investment in ITN Source will bring with it the launch of a new website to provide customers with an e-commerce platform, enabling them to view some of the most popular footage digitally prior to purchase. The funds will also allow the creation of a rights clearance service for ITN Source customers.

Mark Wood, ITN chief executive, said: “ITN is proud of its hard-won reputation for groundbreaking journalism and technical innovation. We have now also started to develop successful new media businesses which have the potential to deliver substantial revenue and margin growth in the years ahead.

“In a rapidly changing media environment consumers want access to content on an ever-increasing range of platforms and devices. ITN is ahead of the curve in anticipating and meeting these needs and we intend to keep it that way. The fresh and vibrant new company image reflects the energy and vigour which characterises the new ITN and our confidence in the company’s ability to grow fast in the future.”

ITN: 020 7430 4700 www.itn.co.uk