Royal Mail Set To Launch Integrated Ad Campaign
Royal Mail is set to launch a massive integrated advertising campaign, positioned to reach every adult in Britain through the biggest door drop the UK has ever seen, to support its new postage-pricing scheme.
The campaign comprises TV, interactive TV, print, direct marketing, radio, Outdoor and point of sale. It will run for six weeks across terrestrial, cable and satellite television, including ITV1, Five, and Sky One.
Every UK address, both business and consumer, will receive a Pricing in Proportion Size guide, a folded instruction manual for working out new postage prices.
The creative for the campaign was handled by Proximity, with the TV advertisements having been created by AMVBDO and voiced by Inspector Morse star, Kevin Whately.
This is the first time that Royal Mail has introduced an interactive element to its TV advertising. 5,200 six-sheet billboards will also appear across the UK.