Emap Launches Closer Website

Emap Entertainment is launching an online dieting and healthy eating website from its hugely successful women’s magazine Closer, as part of the company’s strategy to expand key brands across multiple platforms.

The site will be promoted heavily via Closer magazine, reaching more than 1.3 million women a week along with support from other on and offline Emap brands. Initial membership will be at the launch price of £1.75 a week for people who sign up for eight weeks. The usual subscription will be £10 per month.

The site, www.closerdiets.com, launches today offering tailor made individual healthy eating and weight loss plans. Emap says it will provide users with a safe haven for weight loss, with advice and tips accessible on the site.

Louise Matthews, managing director of Emap Entertainment, said: “Closer broke new ground with its hugely successfully launch in 2002. Constant innovation has kept us one step ahead of a highly competitive market and we are innovating again with the launch of closerdiets.com. This also reflects our ambition to extend our leading brands onto new platforms.”

Emap: 01733 568 900 www.emap.co.uk