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Channel 4 Advertising Minutage Review

Channel 4 Advertising Minutage Review

The ITC has ruled that in 1994 Channel 4 may only transmit up to 60% of the minutage “earned” by schools programmes.

At present Channel 4 is allowed to transmit all the minutage foregone on weekday mornings because of the schools programming, and use it in the off-peak schedule. The ITC believed this to be unfair and actually over compensating.

The ITC told MediaTel that 60% is not fixed, and that the figure will continue to be reviewed.

ITC 071 255 3000

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