ABC National Newspaper Round-Up: October 2007

Daily Newspaper Market

The latest ABC figures for the main national daily newspapers reveal that circulations suffered an overall decline of 1.1% for October.

The only Quality national daily title not to suffer a slump in circulation was the Financial Times, which posted a year on year increase of more than 2%.

The Mid-Market titles remained relatively static year on year, as did the Daily Star in the Popular daily sector.

Quality Daily Titles

The only title in the Quality sector to enjoy a year on year increase in circulation was the Financial Times, up by 2.2% year on year.

The Daily Telegraph and the Times were both down by 2% year on year, leaving their circulations at around 17,600 and almost 13,400 respectively.

The Guardian‘s circulation fell by more than 5% year on year, to almost 20,200.

The largest percentage decline in the Quality daily sector was suffered by the Independent, down just over 6.5% year on year, to nearly 17,300.

Mid-Market Daily Titles

The Mid-Market dailies stayed relatively static year on year, with the Daily Express adding around 1,100 copies and the Daily Mail adding almost 3,100.

Their circulations now stand at around 790,000 and 2.4 million respectively.

Popular Daily Titles

In the Popular sector, the Daily Star also remained static year on year, with its circulation resting at around 771,200.

The largest fall in real-terms in the sector was felt by the Daily Mirror, which shed almost 75,000 copies year on year, although its total remains impressive at over 1.5 million copies.

The Daily Record’s total now stands at just under 402,000, following a year on year fall of nearly 4.5%.

The Sun enjoyed a modest percentage increase for October, up by 0.6% year on year, leaving its total at over 3.1 million.

In October, the Sun became the first UK national newspaper to launch a .mobi web site with content made specifically for mobiles, giving readers access to the paper from any mobile phone or device that can access mobile internet services (see The Sun Launches Mobile Website).

Sunday Newspaper Market

The Sunday national newspaper market suffered a 2.3% decline for October, a real term decline of almost 271,100.

The Daily Star Sunday added the most copies to its total of any Sunday national title, with a year on year rise of 12.3%.

Both Mid-Market Sunday titles suffered a year on year fall, with the Sunday Express down by 9.5%.

Quality Sunday Titles

The only title in the Quality sector not to post a year on year downturn was the Observer, which remained relatively static. Its circulation rests at more than 487,200.

The largest percentage fall in the Quality Sunday sector was suffered by the Independent On Sunday, down 8.4% year on year to more than 210,900.

The Sunday Times shed 12,700 copies year on year, leaving it with a total of almost 1.3 million.

The Sunday Telegraph‘s circulation now stands at around 651,500 after a year on year fall of around 2.5%.

Mid-Market Sunday Titles

In the Mid-Market Sunday sector, the Sunday Express recorded a decline of more than 75,300 copies year on year, whilst the Mail On Sunday shed around 27,000 copies over the same period.

The Sunday Express now has a circulation of almost 716,700, whilst the Mail On Sunday boasts a total of almost 2.4 million.

Popular Sunday Titles

In the Popular Sunday sector, the People‘s circulation dropped below 700,000 after a year on year fall of nearly 12%.

The News Of The World was also down year on year, by 2.7% to almost 3.4 million copies.

It was not all bad news however, with the Daily Star Sunday enjoying a very healthy increase, of almost 12.5% year on year, taking its total to just under 446,500.

The Sunday Mirror also posted a year on year increase, and after a 1.3% rise, it now has a circulation of around 1.4 million copies.

Six Monthly Year On Year Analysis

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