Classic FM Signs Christmas Deal With Grant’s Whisky

GCap Media’s Classic FM has secured a six figure multi-platform partnership deal with Grant’s Whisky to promote its Scotch Whisky brand.

The deal commences on December 1 and targets those looking for inspiration this Christmas for gifts and festive season drink options.

Listeners will be able to log on to classicfm.com and open a Grant’s Whisky advent calendar. Behind each door will be a helpful hint on how to try Christmas from a different angle and also the chance to win a bottle of Grant’s Whisky every day.

At the end of the promotion, a luxury trip to Scotland, including a meal at Edinburgh’s famous Witchery restaurant and a trip to the Grant’s Whisky distillery, will be up for grabs.

The website activity will be supported on Classic FM by pre-recorded trails every day from December 1st to the 25th.

The deal was brokered by GCap Media’s Helena Graham and Richard Cox, head of radio and John Ayling and Associates.

Mark Collins, brand manager at First Drinks Brands Limited, said: “We first began working with Classic FM in 2006 as we viewed Classic as the ideal media vehicle to reach our consumer audience.

“I am happy to say the programme over delivered massively and it was Classic’s ability to deliver truly creative, engaging, targeted communication that was the real difference. We are more than pleased to be teaming up with Classic again this year to help build Grant’s Scotch Whisky.”

Helena Graham at GCap Media added: “We are very excited about this campaign as some of the new elements are a media first for Classic FM, many different departments have been working incredibly hard to ensure that this year the Grant’s Whisky activity is even bigger and better than before.”

GCap Media: 0207 663 7000 www.gcapmedia.com