BBC Overall Extends Share Of Listening And Reach
All BBC recorded a 1.6 percentage point increase in its share of listening compared with the Q4 2006, and a year on year increase of 0.6 percentage points, according to the latest RAJAR figures.
The BBC overall also saw its weekly reach grow, by 2.8% year on year and 2% period on period. However, listeners were spending less time with the BBC overall, as its average hours per listener fell 2.2% year on year.
All commercial’s share of listening was down 0.5 percentage points year on year. Its weekly reach, meanwhile, was up 2.5% year on year, whilst its average hours per listener figure declined 4.7% year on year to 14.1 hours.
All local commercial saw a year on year rise in weekly reach, although it suffered a decline on quarter four 2006, whilst BBC local/regional was down 0.8% year on year but enjoyed a period on period increase.
Share of Listening
All BBC network radio was up year on year, by over one percentage point, and also enjoyed a period on period increase of 1.4 percentage points. All BBC network radio now has a share of listening of over 45%.
All local commercial was down 0.8 percentage points year on year and 1.4 percentage points period on period to leave it with a 31.4% share of listening in Q 2007, whilst BBC local/regional also suffered a downturn, of 0.5 percentage points period on period.
All BBC saw its share of listening increase by 0.6 percentage points year on year, to 56.0%, whilst all commercial was down by 0.5 percentage points year on year, leaving it with a total share of listening of over 42%.
| March 2007 RAJAR Share Of Listening (%) Comparisons | |||||||
| Station | Ending Mar 06 | Ending Jun 06 | Ending Sep 06 | Ending Dec 06 | Ending Mar 07 | YoY %pt Change Mar 06 vs Mar 07 | QoQ %pt Change Jan 07 vs Mar 07 |
| All BBC | 55.4 | 54.7 | 54.3 | 54.4 | 56.0 | 0.60 | 1.60 |
| All BBC Network Radio | 44.3 | 44.0 | 44.5 | 44.0 | 45.4 | 1.10 | 1.40 |
| All Commercial | 42.6 | 42.9 | 43.6 | 43.2 | 42.1 | -0.50 | -1.10 |
| All Local Commercial (National TSA) | 32.2 | 32.2 | 32.6 | 32.8 | 31.4 | -0.80 | -1.40 |
| All National Commercial | 10.5 | 10.7 | 10.9 | 10.5 | 10.7 | 0.20 | 0.20 |
| BBC Local/Regional | 11.1 | 10.7 | 9.8 | 10.4 | 10.6 | -0.50 | 0.20 |
| Other Listening | 2.0 | 2.4 | 2.1 | 2.3 | 1.8 | -0.20 | -0.50 |
Weekly Reach
All BBC enjoyed an increase in weekly reach, of almost 2.8% year on year, to give it a reach of almost 33.5 million. All commercial was up by a similar amount year on year, although it suffered a decline from Q4 2006, of around 0.5%. All commercial now has a total weekly reach of around 31.2 million.
All national commercial was also up year on year, by 4.2%, giving it a reach of almost 13.7 million, whilst BBC local/regional suffered a decline in its weekly reach of 0.8% year on year, to leave its reach at just over 10.3 million.
| March 2007 RAJAR Weekly Reach (000s) Comparisons | |||||||
| Station | Ending Mar 06 | Ending Jun 06 | Ending Sep 06 | Ending Dec 06 | Ending Mar 07 | YoY % Change Mar 06 vs Mar 07 | QoQ % Change Jan 07 vs Mar 07 |
| All BBC | 32,568 | 32,850 | 32,657 | 32,810 | 33,464 | 2.75 | 1.99 |
| All BBC Network Radio | 28,391 | 28,711 | 28,748 | 28,711 | 29,447 | 3.72 | 2.56 |
| All Commercial | 30,424 | 30,742 | 30,901 | 31,346 | 31,186 | 2.50 | -0.51 |
| All Local Commercial (National TSA) | 24,654 | 24,821 | 25,042 | 25,772 | 25,193 | 2.19 | -2.25 |
| All National Commercial | 13,145 | 13,272 | 13,789 | 13,318 | 13,693 | 4.17 | 2.82 |
| BBC Local/Regional | 10,381 | 9,965 | 9,730 | 10,262 | 10,301 | -0.77 | 0.38 |
| Other Listening | 2,882 | 3,079 | 3,071 | 3,036 | 2,974 | 3.19 | -2.04 |
Average Hours Per Listener
All local commercial saw a significant decline in hours per listener, falling almost 6% year on year, and just under 3% period on period. Listeners now spend 13 hours with all local commercial stations, down from 13.8 in Q1 2006.
BBC local/regional was down by almost 4.5% year on year, although it was up by just over 0.9% from quarter four, with listeners now tuning in for an average of almost 11 hours.
All BBC and all commercial were both down year on year, at over 2% and approaching 5% respectively. All BBC now has a total average hours per listener figure of 17.5 hours, whilst listeners are staying with all commercial stations for just over 14 hours on average.
| March 2007 RAJAR Average Hours Per Listener Comparisons | |||||||
| Station | Ending Mar 06 | Ending Jun 06 | Ending Sep 06 | Ending Dec 06 | Ending Mar 07 | YoY % Change Mar 06 vs Mar 07 | QoQ % Change Dec 06 vs Mar 07 |
| All BBC | 17.9 | 17.4 | 17.7 | 17.5 | 17.5 | -2.23 | 0.00 |
| All BBC Network Radio | 16.4 | 16.0 | 16.4 | 16.2 | 16.1 | -1.83 | -0.62 |
| All Commercial | 14.8 | 14.6 | 15.0 | 14.6 | 14.1 | -4.73 | -3.42 |
| All Local Commercial (National TSA) | 13.8 | 13.6 | 13.9 | 13.4 | 13.0 | -5.80 | -2.99 |
| All National Commercial | 8.4 | 8.4 | 8.4 | 8.3 | 8.2 | -2.38 | -1.20 |
| BBC Local/Regional | 11.3 | 11.2 | 10.7 | 10.7 | 10.8 | -4.42 | 0.93 |
| Other Listening | 7.3 | 8.0 | 7.4 | 8.0 | 6.4 | -12.33 | -20.00 |
RAJAR: 020 7292 9040 www.rajar.co.uk