TV Easy Gets New Look For The New Year

IPC TX’s compact TV guide, TV Easy, is unveiling a new look beginning with its New Year issue, on sale on December 28.

There will also be a price increase for the title, up 3p to 45p, which follows it’s last price increase in April (see IPC Increases TV Mag Cover Prices).

The new look will be supported by a marketing campaign including display at retail, sampling activity and press advertisements across IPC TX’s TV weeklies portfolio.

The new look is the result of six months’ research and development and is intended to give the magazine a brighter and simpler design.

The redesign includes a new-look features section, film planner and a new soap planner.

Richard Clark, TV Easy editor, said: “Our readers love TV easy’s clarity of design, ease of use and bright and chatty tone.

“We are determined both to entertain our readers, and to help them get the most from their TV leisure time. The new look does just that.”

Charlie Meredith, publishing director, added: “TV Easy has proved highly successful and is a winning brand.

“This new look will ensure that TV easy continues to lead the way on bright, modern design, and the new planning tools give our readers even easier and quicker access to must-watch TV.”

The latest ABC figures, for January to June 2007, show that TV Easy had a total circulation of almost 285,000 having suffered a year on year fall of just over 16,000 copies (see ABC Results Jan-Jun 2007:TV Choice Closes Gap On What’s On TV).

IPC’s What’s On TV is currently the top title in the TV mag sector, although it suffered a circulation decline of almost 6% year on year in the six months to June.

The TV Magazine market is dominated by IPC and H Bauer, whose top selling title was TV Choice, with a circulation of almost 1.3 million copies.

IPC Media: 0870 4445000 www.ipcmedia.com