BT Signs Interactive Ad Service Deal With emuse

emuse absolutely has been appointed as a supplier of next-generation interactive advertising services for BT Vision, BT’s digital TV service.

emuse absolutely and BT will jointly develop, promote and operate the service, working with major brands and their advertising agencies to deliver interactive advertising and other interactive applications on BT Vision.

BT Vision’s interactive advertising will offer high-speed, video-rich advertiser locations that include sophisticated data capture, search and what is intended to be a quick and intuitive response mechanism.

Dan Marks, CEO BT Vision, said: “We believe that BT Vision will offer the most compelling interactive advertising opportunity in the UK, and we are delighted to offer advertisers and their agencies a presence on our platform.

“We have chosen to work with emuse because they are one of the most experienced and sophisticated interactive advertising providers in the UK, with unrivalled IPTV experience.”

Patrick Rainsford, CEO emuse absolutely, said: “This is an excellent opportunity for us to work on the most advanced new platform in the UK. BT Vision is a very exciting offering for viewers and advertisers alike, and it allows us the opportunity to create and deploy much richer and faster interactive advertising with true accountability.

“We are now in a position to offer interactive content on every available platform, completing the emuse absolutely offering.”

In May, BT Vision unveiled a multimillion pound national promotion for BT Vision, featuring TV slots and a nation-wide poster campaign across billboards and bus sides (see Huge Ad Campaign For BT Vision As Service Hits The High Street).

BT: 0207 469 2337 www.btplc.com