Elle Set To Launch E-Zine With Stardoll Website

Elle magazine has announced a media partnership with the online fashion website, Stardoll, to launch a new e-zine.

The e-zine, titled Stardoll Magazine, is set to target style-conscious young women, with features such as personal style tips and live chats with fashion designers.

Malina Joseph, editor of Elle magazine, will have her own blog in the e-zine, with a customised virtual housing wardrobe that reflects her personal style.

Stardoll Magazine will feature some content from Elle magazine, including Street Chic, Fashion Spotlight, Red Carpet Coverage and up-to-date trends.

However, the e-zine will also produce its own fashion, art, shopping, beauty, style and music content and will be available in 15 different languages.

ComScore recently released data showing that Stardoll has 6 million monthly unique users, while measuring users aged over 15 years-old and using their work or home computers.

Elle Magazine: www.elleuk.com