Royal Mail Promotes Media Portfolio Through New Campaign

Royal Mail is launching a new direct mail campaign designed to heighten awareness of its range of DM campaign solutions.

The mail pack, which will also have a dual function as a ‘leave behind’ for Royal Mail’s sales team, is designed as a ‘DM seedbox’.

The variety of products and services are covered in a set of ‘seed booklets’ to ‘help you grow your own direct mail’, aligned around the central proposition that Royal Mail’s media portfolio provides the media and advertising industry with ‘a DM resource like no other’.

The direct mail activity, which has been created by Meteorite, is being supported by adverts in marketing publications.

Antony Miller, head of media development at Royal Mail, said: “Royal Mail is the expert in getting the most out of direct mail campaigns, and we have developed a comprehensive range of solutions to make the lives of those in the media industry much easier – some of which are free.

“We can essentially provide a one-stop shop for advice, consultancy and insight into getting the most out of direct mail. This pack provides us with a great opportunity to build knowledge of our products and services with the very people they have been developed to assist; hands-on brand managers and account directors who are carrying out direct marketing activity on a daily basis.”

Royal Mail:www.royalmailgroup.com