More Magazine Set For Second Relaunch

Bauer’s More magazine is set for its second relaunch within a year in an attempt to boost its circulation.

The new weekly magazine will launch next Tuesday, with Bauer hoping to attract a more sophisticated readership, although it will still be targeting its demographic of 18 to 24 year olds.

More magazine recorded a significant 37% year on year downturn in the latest ABC results, falling to under 163,000 copies.

The new design will feature a 30-page high street fashion section, a new celebrity column by Alan Carr and will increase its size slightly to match sister titles Heat and Closer.

A multimedia campaign will support the relaunch from September 23.

The magazine had its last revamp in September 2007, when it went from a fortnightly to a weekly.

Bauer Advertising: www.baueradvertising.co.uk