IPC Southbank has secured Elizabeth Arden as a sponsor of its new online advent calendar on womanandhome.com, in a bid to attract users to the site in the lead up to Christmas.
Visitors to the women’s magazine site will be able to win daily prizes from Elizabeth Arden’s beauty products and experiences, such as skincare gift sets and Christmas Tote bags.
The womanandhome.com advent calendar will be themed in Elizabeth Arden colours and will feature an advert as users enter the draw to win.
Linda Swidenbank, publishing director of woman&home, said: “The advent calendar on woman&home.com is really fun, engaging and interactive, and it is one of the website’s most popular features at Christmas.
“Elizabeth Arden beauty products are extremely popular with the woman&home audience so it is great to have them on board as a sponsor,” she added.
In the latest ABC results, the woman&home print title saw circulation growth of 5% year on year, from 320,000 copies to 337,000 copies (see ABC Results Jan-Jun 2008:Glamour Takes The Lead In The Women’s Monthly Sector).
IPC Media: 0870 4445000 www.ipcmedia.com