Tim Davie, director of the BBC’s marketing, communications and audiences division, is to take over from Jenny Abramsky as director of audio and music at the corporation.
In his new role, Davie will oversee BBC Radios 1, 2, 3, 4, 5 Live and the BBC digital radio stations 1Xtra, 6 Music, BBC 7, 5 Live Sports Extra and the Asian Network.
He will also be responsible for the three BBC orchestras in England, the BBC Singers, the BBC Proms, Classical Music & Performance Television and Radio Resources.
Mark Thompson, BBC director-general, said: “Radio is at the heart of the BBC’s public service mission and millions of listeners rely on its quality, range and integrity every day.
“Tim’s drive, knowledge and sheer love of the medium will ensure that BBC radio remains creatively strong and vibrant in the years to come.
“His insight into audiences and their expectations of the BBC will be particularly valuable.”
Davie became director of the BBC’s marketing, communications and audiences division in April 2005, having previously been vice president, marketing and franchise of PepsiCo Europe.
Abramsky leaves the BBC at the end of September, when she will begin chairing the Heritage Lottery Fund.
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