Brothers and Sisters Wins New Sky Sports Ad Brief

brothers and sisters has won a seven-figure advertising campaign with Sky Sports, celebrating five major sporting events including the Barclays Premier League.

As part of their ongoing relationship with Sky, the creative agency will run a multi-media campaign to promote the UEFA Champions League, The Ryder Cup, British & Irish Lions Tour, The Ashes and Barclays Premier League.

The six week campaign is set to kick-start the new football season on July 21, with digital, print and outdoor formats showing a range of sport stars in action.

Highlighting the unusual combination of five big sporting events coinciding over the next year, the campaign is named ‘Epic’ with the strap line: “Five epic contests. One amazing season.”

Outdoor is due to be a focal part of the campaign, with ads running on 48 and 96 sheets, with tailored versions for each club and region, including team’s own players.

Lenticular posters will also feature in stadium toilets, using 3D imagery to add something extra to the campaign.

The print campaign will involve full-page and double-page spreads in national papers, magazines and local press, while the digital element is set to showcase an animated 3D creative on wwww.skysports.com/epic.

Andy Fowler, executive creative director of brothers and sisters, said: “The Barclays Premier League will be the start of an amazing sporting year and an amazing year for Sky Sports. We wanted to portray the immense sense of anticipation behind this epic year.”

Sky: 08702 40 40 40 www.sky.com