Telegraph Set To Unveil New Website
Telegraph Media Group is set to reveal its new-look website this week, with simplified navigation, more spacious story layout and added links.
Telegraph.co.uk has been redesigned to encourage users to view more stories per visit, with present views at an average of 16 pages a month.
It is the first major project to be produced by its new in-house innovation lab, which combines teams from technical, editorial and commercial departments.
The changes to the site were made in response to focus group feedback and will launch on the news, sport and travel sections first.
Paul Cheesbrough, the Telegraph Media Group chief technical officer, said: “We wanted to enrich the front end functionality to users, but also make sure the platform behind the scenes would give potential for growth over the next few years.”
He added: “Secondly [we wanted to] clean up the navigation and findability of content across the site … and thirdly, like everyone, we are trying to make the most of monestising our content.”
In addition to the front end redesign, the back end of the site has been totally overhauled to make the site faster and more stable.
The site will keep its distinctive masthead but will use new fonts for the new sections.
Edward Roussel, Telegraph Media Group’s digital editor, said the new design was “a fine balance between improving the experience and not losing users used to the previous design.”
Telegraph Group: 020 7538 5000 www.telegraph.co.uk