Kiss 100 And Coca-Cola Sign Exclusive Summer Promotion Deal
Bauer Advertising and Coca-Cola Great Britain have joined forces to run a summer promotion campaign on Kiss radio called ‘Kiss does summer “on the coke side of life”‘.
It is set to focus on Kiss’ summer of events and involves an interactive multi-platform campaign across the Kiss network and the www.totalkiss.com/summer website.
It will feature video highlights and user generated content from Kiss’ summer events, which include Gatecrasher, Ibiza, SW4 and the Notting Hill Carnival.
A highlights show, in association with Coca-Cola, is due to be broadcast on the final Sunday of the campaign – ‘Playback the Summer’ will include sets from artists such as Dizzee Rascal and Paul Van Dyk.
Karen Stacey, broadcast sales director for Bauer Advertising, said: “Kiss has access to some fantastic events over the summer months and we are proud to be attending these with Coca-Cola, creating a way for our listeners to get closer to the live action.”
Stacey added: “Kiss and Coca-Cola are perfect partners and the mix of on air and online activity will truly bring the summer alive.”
This comes just two weeks after Kiss announced the signing of Paul Oakenfold as an ambassador (see Kiss Signs DJ Paul Oakenfold as New Ambassador) and the launch of a new campaign for the Rickie and Melvin breakfast show as part of a £1.5 million investment in to the radio station over the summer (see Kiss 100 Kick Starts A New Breakfast Show Campaign).
Bauer Advertising: www.baueradvertising.co.uk