Brits Prove A Winner For ITV1

The Brit Awards managed to entice more than 5.3 million adult viewers on average last night, giving ITV1 a 23.4% viewing share between 8pm and 10pm.

The coverage, hosted by the self-obsessed Osborne clan, included performances from a warbling Amy Winehouse and a fresh-from-divorce court Macca, with some embarrassing drunken interludes from the “stars” and presenters.

Meanwhile, over on Channel 4, a repackaged repeat of Relocation, Relocation, with a 10-minute catch-up tacked on to the end, drew a little under 2.6 million adults (11.4%) between 8pm and 9pm. The nauseatingly motivated couple, Jenny and Morgan Williams, proved to hosts Kirstie Allsop and Phil Spencer, that living in both England and France was possible if you put your mind to it.

Following that, Kevin McCloud was back for another Grand Design, with this week’s couple ploughing more than £1 million in to an incredibly tricky but beautiful site in Bath. The chaotic build, with more than its fair share of setbacks, was watched by around 3.9 million adults between 9pm and 10pm, giving C4 a 16.8% audience share.

Ramsay’s Kitchen Nightmares USA was up next for the channel, with typically amusing results. This week Gordon faced one of his biggest challenges with a SoCal “fine dining” restaurant serving up frozen food and powdered mash.

Over three million adults (18%) tuned in to watch the dramatic turnaround between 10pm and 11pm, but despite his hard work, it was too late and Lela’s debts eventually proved too great to keep the business afloat.

The programme attracted many more viewers than ITV1’s News, which was seen by almost 2.2 million, equating to an 11.5% share.

BBC One’s primetime shows – of Sky Cops between 8pm and 9pm and Crimewatch between 9pm and 10pm – drew more than 3.4 million (15.3%) and just under 3.8 million (16.3%) respectively.

Overnight data is available each morning in mediatel.co.uk’s TV Database, with all BARB registered subscribers able to view reports for terrestrial networks, ITV2 and Sky One.

ITV: 020 7843 8000 www.itv.com BBC: 020 8743 8000 www.bbc.co.uk Channel 4: 020 7396 4444 www.channel4.com