Warburtons named as first Coronation Street 50th Anniversary sponsor

Warburtons has been unveiled as the first promotional partner for Coronation Street‘s 50th anniversary in 2010.

ITV Global Entertainment is bringing together a portfolio of promotional partners – including FMCG and grocery products – collectively called Coronation Street‘s 50th Anniversary, Best of British brands.

A part of the festivities, ITV is launching a promotional calendar in late 2009, scheduled to run for twelve months during the television drama’s birthday period.

It will include the use of exclusive 50th Anniversary promotional logo artwork, an exclusively created style guide and collateral for usage on product, multiplatform consumer advertising, retail, outdoor and event consumer marketing.

Corine Pouvreau Miles, director, promotions and new business said: “We are delighted to announce our first promotional partner is Warburtons. Coronation Street and Warburtons’ brand values and popularity are perfectly aligned; both loved and embedded in the fabric of Briton’s lives. The promotional calendar will feature as an integrated part of the overall 2010 celebrations, across all platforms and outdoors.

“This ground-breaking campaign will bring television’s most successful and popular series to life, through a highly engaging and memorable season of activity – which we’re confident fans will love and treasure. Coronation Street‘s official sponsor Harveys will remain at the centre of all activities around the celebration, and we look forward to announcing further promotional partners in the lead up to summer 2010.”