CBS awarded new £140m FirstGroup contract
CBS Outdoor will continue to manage FirstGroup buses’ advertising space after signing a new deal worth £140 million.
The new five-year contract, which will see CBS sell advertising on the UK’s largest bus operator, will start next month when the outdoor ad firm’s existing contract ends.
FirstGroup current operates a fleet of nearly 9,000 buses across the UK, and claims to carry 3 million passengers a day in more than 40 major towns and cities, including Manchester, London and Leeds.
Jason Cotterrell, commercial director at CBS, said: “We are delighted to be working with FirstGroup for another 5 years, this is a long term partnership that continues to flourish as we work closer together to develop new products such as the Super 12 and open up new sectors and new advertising opportunities.
“The renewed contract with First demonstrates their confidence in us to successfully manage their advertising asset and maximise revenue through innovative marketing and new product development,” he added.
CBS also manages the advertising space for all FirstGroup rail franchises, which include First Capital Connect, First Great Western, First Scotrail and First TransPennine Express.