woman&home website unveils new look

IPC has unveiled its glossy magazine’s new-look website womanandhome.com with a new design, new advertising format and “a more glamorous look and feel”.

The new website, which is tailored to its affluent 40-plus audience, offers easier navigation and more content across its main channels – food, hair and beauty, diet and wellbeing, and fashion.

Womanandhome.com also has a variety of new advertising formats, including double MPUs, as well as more opportunities for cross-platform campaigns using both the website and the monthly glossy magazine.

Linda Swindenbank, woman&home‘s publishing director, said: “womanandhome.com is the online destination for 40-plus women, giving regular access to great content and a place to network with like-minded women.

“We are offering new channels in fashion, beauty and food, including a fully searchable recipe database, and I’m sure it will be popular with users and advertisers alike.”

IPC plans to promote the revamped website with an online and magazine campaign across the publisher’s fashion, lifestyle and home interest portfolio, including Marie Claire and InStyle.

Womanandhome.com currently has 100,000 unique users and 1.7 million page impressions each month, according to Omniture – the site aims to increase its traffic by at least 50% this year.

In the latest ABC release, woman&home enjoyed the largest percentage rise in the women’s monthly sector, up by 4.8% period on period to 353,000, after a real-term increase of more than 16,000 copies (see ABC Results July-Dec 2008:Glamour stays on top of the women’s monthly sector).