Condé Nast and Spotify team-up for UK launch of Wired

Condé Nast has signed a new promotion deal with Spotify, the free online music service, ahead of the much-anticipated UK launch of Wired magazine.

The radio-style campaign is set to launch tomorrow, before Wired hits the newsstands on Thursday, according to reports.

The UK version of the long-running US-based men’s magazines, which covers business, technology, science, entertainment and politics, will be edited by David Rowan (see Condé Nast set to launch two new magazines despite downturn).

Rowan and other members of the Wired editorial team have recorded personal messages for Spotify’s “early adopter” listeners campaign.

Jon Mitchell, Spotify’s UK sales director, said: “It’s a significant campaign and one that uses Spotify in the way it should be used. The agency showed a real understanding of Spotify and what we’re trying to do.”

The campaign is a first for the Stockholm-based company and was brokered through Spotify’s UK sales team and Patrick Affleck, Vizeum’s digital strategy director.

Spotify is an ad-funded service that allows users to listen to a catalogue of music tracks for free, or pay a daily or monthly premium for an ad-free streaming service.

It passed the 500,000 UK users milestone last week – a successful jump after it dropped its invitation-only access in February.

For more information on Wired magazine, please see Press+, where it is the latest featured title.