ITV.com video views up 528%

ITV.com’s total video views were up 528% year on year in May to more than 55 million.

The site had more than six million video views on Sunday following the Saturday night final of Britain’s Got Talent, the broadcaster said.

This amounted to more than 180,000 hours of content it added, with ad inventory around Britain’s Got Talent videos sold out.

Overnight figures showed that the final results show had a peak of 18.5 million viewers – a 70.3% share of the TV audience (see NewsLine).

Dominic Cameron, the managing director of ITV.com, said: “We’re pleased to have succeeded in bringing hundreds of thousands of social media users to ‘the home of Britain’s Got Talent‘ on ITV.com via social networking sites such as YouTube and Facebook.”