Paramount Comedy relaunches as Comedy Central

Paramount Comedy has relaunched as Comedy Central, with a seven figure campaign marking the rebrand.

The activity encompasses marketing, advertising and PR, and is Paramount Comedy’s biggest ever investment in a campaign.

Comedy Central worked with advertising agency Karmarama on the channel idents and supporting ‘Big on Comedy’ campaign, with media planning and buying by Equinox.

A poster campaign will run across the UK, while new channel idents produced by Kream, Karmarama’s joint-venture TV production company, feature a giant Comedy Central logo creating mischief at nine different locations across the UK.

TV, print, outdoor, online and PR activity all feature the new URL – www.comedycentral.co.uk – to drive traffic to the channel’s new look website.

Jill Offman, managing director of Comedy Central, said: “Comedy Central offers viewers the biggest and best selection of comedy programming and the rebrand campaign has been designed to communicate this fact to loyal fans and potential viewers alike. Karamarama’s creative executions perfectly convey that we are the only modern comedy channel in the UK.

“We love our new look and the whole Comedy Central team looks forward to taking the channel to new levels of success over the coming year.”