Universal Music and YouTube to launch music video service Vevo
Universal Music Group (UMG) is working with Google’s YouTube to launch a new music and video entertainment service featuring UMG’s premium video content.
Called Vevo, the ad-supported service will launch later this year, with the technology infrastructure provided by YouTube.
On YouTube, this content will be exclusively available through VEVO.com and a new VEVO channel through a special VEVO branded embedded player.
YouTube has also renewed and extended its partnership with UMG, allowing users to watch user-generated videos containing Universal music on YouTube around the world.
Doug Morris, UMG’s chairman & chief executive officer, said: “We believe that at launch, Vevo will already have more traffic than any other music video site in the United States and in the world. And this traffic represents the most sought after demographic for advertisers, especially as advertising dollars continue their shift from old media to new.
“Vevo will be uniquely positioned to monetise this opportunity and a host of others as we grow it to become ‘the’ destination for premium music video content online.”
At launch, people will be able to access UMG’s entire catalogue of premium music video content, including professionally-created and full-length videos on Vevo, as well as artist-generated content and user-generated content hosted on YouTube.