AOL rebrands Platform-A

AOL has decided to rebrand its Platform-A advertising services brand following a 100-day review by its new CEO Tim Armstrong.

The ad sales operation, which was launched just ten months ago and includes Tacoda, Advertising.com, Third Screen Media and Adtech, will be renamed AOL Advertising.

As part of the rebrand, the new division will look to automate more services by introducing a self-serve system similar to Google, according to reports.

The internet company will also focus on hyper-local sites in a bid to boost its editorial reach, which will cover a variety of topics including motoring and lifestyle.

AOL’s changes will also include pushing innovation as the company hopes to strengthen its content management system to improve efficiency.