InSkin hires ex-Phorm executive as CEO
InSkin Media, the video and rich media advertising platform, has appointed Hugo Drayton as CEO, just two months after he stepped down from the controversial behavioural targeting company Phorm.
Drayton, who left Phorm after two years as CEO, previously worked as managing director of Advertising.com and the Telegraph Media Group.
“InSkin is an irresistible opportunity for me. It combines the explosion in online video consumption, the ability to drive significant new revenues for publishers, and a dynamic new, tailored opportunity for creative agencies and advertising clients,” he said.
InSkin enables publishers to wrap interactive ads around video players – users can pause the video and click on the wrap-around to view an interactive ad that rolls up.
The platform incorporates text, images, video and dynamic content, which allows advertisers to offer consumers engaging content while enhancing the revenues generating potential for publishers.
The company has currently agreed commercial partnerships with Telegraph Media Group, Dennis Publishing and Tiscali.
InSkin Media’s designer, Patrick Knight, said: “Hugo has great media experience as former managing director of The Telegraph Group, European MD of Advertising.com and as CEO of Phorm.
“It’s that experience and his knowledge of digital markets that will be key to InSkin fully exploiting its assets and the available opportunities.”
InSkin: www.inskinmedia.com