US online video viewing up 14%
New US online video viewing research shows a 14.2% year on year increase in unique viewers to almost 136 million.
Total streams were up 31.4% to more than 11.2 billion in July, with average streams per viewer up 15.1% to 82.4, said The Nielsen Company.
Viewers spent an average of about 3.5 hours watching online video during the month, up 42.2% year on year.
| Jul-09 | % Change YoY | |
|---|---|---|
| Unique viewers (thousands) | 135,977 | 14.2% |
| Total streams (thousands) | 11,200,093 | 31.4% |
| Average streams per viewer | 82.4 | 15.1% |
| Average time spent per viewer (minutes) | 211.6 | 42.2% |
YouTube was the top site for watching video online, said Nielsen, with more than 7 billion streams and 104 million unique viewers.
eMarketer recently reported that US online video spending will account for 4.3% of total online ad spending and 1.6% of television ad spending this year.
By 2013, eMarketer estimates online video spending will account for 11% of online ad spending and 5.5% of TV ad spend.
At the start of August, The Pew Research Center’s Internet & American Life project revealed that 19% of US online adults use video-sharing sites on a typical day.