Mobile Case Study: Marks and Spencer school uniform voucher

Marks and Spencer wanted to find a new way of reaching young mums and worked with Incentivated to achieve this. The school uniform market is becoming increasingly cluttered and competitive and traditional media was no longer achieving cut-through.

Client: Marks and Spencer

Target Audience: Young mums

Medium: Press advertising invited customers to text keywords to a dedicated shortcode 65006 to receive a WAP push with a link to a mobile internet site. The WAPsite contained details of a selection of uniforms with a unique voucher code which could be redeemed online, or users could submit their email address to receive an email with the voucher code.

Conclusion: Integrating traditional media with mobile allowed Marks and Spencer greater cut-through in this cluttered market, ensuring that its school uniform was still competitive.

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For more information please contact Incentivated or visit the Incentivated website.