SeeSaw launches invite-only test

The new online TV service SeeSaw has started an invite-only test ahead of its launch in March.

SeeSaw, which has been made up from the assets of Project Kangaroo, hopes to attract as many as 10,000 users to trial the service’s 3,500 hours of TV content.

The service will feature content from partners including BBC Worldwide, Channel Five and Channel 4, with a mix of free and paid-for programming, according to reports.

The free content is expected to be ad-support while the paid-for content is likely to be made up of US programming.

SeeSaw is also understood to be partnering with IOC for a range of content from the Olympics, including “best of” footage.

The upcoming launch will be supported with a £5 million advertising campaign, mainly TV-based, with the strapline – “A great place to watch TV”.

Fallon, the agency behind ad campaigns including ‘Gorilla’ for Cadbury and ‘Balls and Paint’ for Sony, will promote the SeeSaw brand, which aims to market itself as a “one stop shop” for online TV.

It is thought that SeeSaw will also look to expand onto other platforms once its online launch is up and running.