Mobile e-commerce to hit $119bn in 2015
In 2015, shoppers around the world are expected to spend about $119 billion on goods and services purchased via mobile phones, representing about 8% of the total e-commerce market.
According to a new study from ABI Research, mobile e-commerce is also growing solidly in Europe and is expected to outpace the US by the end of 2010.
“Mobile online shopping is reaching critical mass,” said senior analyst Mark Beccue.
“In the United States, mobile online shopping rose from $396 million in 2008 to $1.2 billion in 2009. While definitions of ‘mass market adoption’ vary, a more than threefold increase in one year indicates significant consumer interest.”
He added: “The driver for mobile online shopping in the US has been the recent sharp spike in smartphone adoption and the corresponding enthusiasm for mobile internet. Also, many more retailers have been launching mobile commerce websites.”
Ruder Finn recently revealed that Americans are spending an average of 2.7 hours on the mobile internet each day, while research from the GSMA and Accenture has found that consumers want more internet connectivity on their mobile devices.