TDI Advertising has become the first sales house to launch coverage and frequency services accessible via the Internet. The new databases offer advertisers the chance of accessing all coverage and frequency data relating to London Underground and London Bus advertising in an interactive accessible format. Users can select the audience, site type and campaign duration required and the cost, coverage and frequency generated by the chosen campaign is available immediately.
The new TDI services – London TRAC and London Busads – are the first tailor-made coverage and frequency databases designed for a sales house by MediaTel.
In addition to these new services the TDI site also provides information about London Bus, London Underground, National Bus, and Irish transport media advertising as well as a variety of new media opportunities including ticket advertising, step risers, platforms and wrapped buses.
Derek Jones, managing director of MediaTel comments: “We were delighted to be given the opportunity of creating this site for TDI and to develop a bespoke coverage and frequency database which delivers accurate and up-to-date information with clarity and speed.”
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