A survey published today by Marketing Week has revealed that spending on advertising by the 100 biggest advertisers increased 6% last year to £2.53bn. The three biggest spenders were Proctor & Gamble (£106m), BT (£80m) and Vauxhall Motors (£78m).
Yet while advertising spend has increased for the fourth successive year, the actual rate of growth is slowing down. The main reason for this is believed to be the increasing investment by brand owners in below-the-line activities such as direct marketing, sponsorship and loyalty schemes.
The top ten advertising spenders were:
95
94
Advertiser
Total 95 £000s
Total 94 £000s
Change %
1
1
Proctor & Gamble
106,683
117,568
-9.3
2
2
BT
80,992
103,331
-21.6
3
6
Vauxhall Motors
78,471
60,084
30.6
4
4
Ford
72,853
70,299
3.6
5
8
Dixons
71,350
48,850
46.1
6
5
Kellogg
69,372
69,186
0.3
7
3
Unilever
68,257
71,595
-4.7
8
7
P&G Health & Beauty
49,948
55,310
-9.7
9
13
Rover Group
49,724
36,218
37.3
10
12
Unilever Elida Faberge
45,471
39,071
16.4
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