Crozier to “plan on a cautious basis” despite revenues up 11%
ITV has announced an increase in advertising revenue – up 16% for the first nine months of 2010, while group revenues are up 11% year on year to £1,456 million (2009: £1,312 million).
The strong advertising recovery more than made up for a fall in ITV Studios external revenues – down 10% to £205 million (2009: £229 million), “emphasising the need for creative renewal.”
Adam Crozier, CEO of ITV – who will be interviewed by Raymond Snoddy at MediaTel Group’s TV Summit next Thursday (Nov 25th) – said: “The television advertising market has continued to recover strongly. However this does not disguise the significant challenges ITV faces and we remain focused on delivering the five-year Transformation Plan.
“We are forging ahead with implementing our first phase priorities; we have launched HD versions of ITV2, ITV3 and ITV4 on the Sky platform, we have agreed a new three-year deal for both The X Factor and Britain’s Got Talent and we have completed the sale of Screenvision.
“The economic outlook for 2011 is uncertain and we continue to plan on a cautious basis.”
ITV advertising revenue is forecast to be 10% up in Q4.
The company also released a number of KPIs across TV and online, showing share of viewing dropping 5% while monthly unique users to itv.com rose 13%.
MediaTel Group’s TV Summit will also discuss trading issues and regulation and CRR with a panel including ITV and Channel 4; and TV’s future with a panel that includes YouTube and Virgin.
| 2010 | 2009 | +/- | |
|---|---|---|---|
| ITV family adult SOCI – year to 6th November (%) | 39.3 | 39.6 | -1% |
| ITV1 adult SOCI – year to 6th November (%) | 26.8 | 28.2 | -5% |
| ITV1 adult impacts – year to 6th November (bill) | 192.0 | 191.3 | – |
| ITV family share of viewing – year to 11th November (%) | 22.6 | 22.9 | -1% |
| ITV1 share of viewing – year to 11th November (%) | 15.7 | 16.5 | -5% |
| itv.com average monthly unique users – 9mths to 30th September (mill) | 9.0 | 8.0 | 13% |
| itv.com average monthly video views – 9mths to 30th September (mill) | 15.6 | 16.6 | -6% |
Commercial impacts and share of commercial impacts (“SOCI”) data based on BARB / DDS data for adults; viewing figures based on BARB / Infosys data for individuals. ITV family includes ITV1, ITV2, ITV3, ITV4, CITV, ITV Breakfast, Men&Motors and time-shift and HD variants. Video views based on internal ITV data and Nedstat data. Unique user figures based on Omniture and Nedstat data. itv.com unique users and video views include ITV Breakfast from July 2010.