Boost for online video ad spend

Media buyers predict that online video will see the largest increase in ad spend in 2011, followed by mobile and social media.

According to a new report from BrightRoll, the launch of mobile video inventory, the adoption of industry standards and improved targeting tools are contributing to the boost in online video ad spend.

Online video spend is expected to be taken from display dollars and TV spend. BrightRoll’s Online Video Advertising report found that almost two-thirds of respondents think that online video is equally as effective, if not more effective, than television advertising.

A biased view from the online video ad services provider or a realistic outlook?