Apple becomes world’s most valuable brand

Apple has become the world’s most valuable brand, ending Google’s four-year reign at the top of the table in the BrandZ Top 100 Global Brands study conducted by Millward Brown.

Registering a 84% increase in value over the past year, Apple has shot to the top of the table. The brand has seen a massive 859% rise in value since 2006 to $153.3 billion.

“The importance of brand for global business success is becoming increasingly significant,” said WPP’s David Roth. “In the last year, the global economy shifted from recovery to real growth, the combined value of all brands in the Top 100 ranking has risen by 64 percent since 2006 and is now worth $2.4 trillion. Strong brands, while not immune to the vicissitudes of the market, are more protected, prepared, resourceful and resilient.”

The most valuable global brands 2011

The UK’s most valuable brands 2011

The 2011 BrandZ study identifies and ranks the world’s most valuable 100 brands by their dollar value, an analysis based on financial data combined with consumer measures of brand equity.