IPTV prospects in the UK remain low
Digital TV Research has released a new report looking at UK pay TV revenues, claiming that they are fast reaching maturity, so operators must find other revenue streams to ensure growth.
The report looks at revenue forecasts for digital terrestrial television, cable, direct to home satellite, and IPTV, which it doesn’t believe is going to make inroads into the current UK TV landscape.
UK pay TV revenues are forecast to reach US$9.3 billion in 2011, up by US$3.3 billion on 2006. However, revenues are only expected to climb by another US$250 million to reach US$9.6 billion in 2016. The UK Digital TV Forecasts report states that TV ARPU will fall as operators convert subs to bundles and as competition from free multichannel services intensifies.
Report author Simon Murray commented: “Digital TV penetration has almost reached saturation point as it exceeds 95%. Free-to-air services are responsible for much of the recent digital TV growth. Digital pay TV penetration is not expected to climb much and will remain below 58% of TV households.”
However, the number of homes taking digital terrestrial television (DTT) on their primary set has plateaued at about 10 million homes. In fact, the number of primary free-to-air DTT homes is forecast to decline from 2013 as homes are tempted away by other platforms. Therefore free to air DTT will lose its mantle as the most popular TV platform to pay DTH in 2014.
Sky has impressively taken pay DTH penetration beyond 36% of TV households. However, its growth will be muted in the next five years, with 1 million additional UK subs forecast. The 10 million UK DTH subs mark will be breached in 2012. As the company increases ARPU by offering more services, DTH revenues are forecast to reach US$7.80 billion in 2016, up from US$7.27 billion in 2010.
Cable TV revenues peaked in 2010 – at US$1.69 billion. Cable subscription and VOD revenues are forecast to be US$1.54 billion in 2016, down 8.7% on 2010.
Murray added: “Although subscriber numbers will continue their slow growth (4 million subs by 2016), TV ARPU for cable subs will fall as more homes convert to bundles (therefore spending less on TV services but more overall with Virgin).”
IPTV is unlikely to ever make too much headway in the UK. Fewer than 1 million homes are forecast to pay for IPTV services by 2016. As a consequence, IPTV revenues will remain low, reaching US$226 million in 2016.