C4 joins forces with zeebox for new E4 series

Channel 4 has partnered with zeebox to give Desperate Scousewives viewers a bespoke social TV experience, via the recently launched zeebox app.

The partnership – which will run for the duration of the new E4 series – is the first of its kind between zeebox and any broadcaster. In addition to standard zeebox features – including Twitter feeds and news, instant chat with friends, information on tagged programme content via Wikipedia – Channel 4 are working with zeebox to provide interactive content.

Jodie Morris, senior producer for entertainment, Channel 4 Online, said: “We know that E4’s core 16-34 audience are highly engaged with social media, and we have a track record of commissioning innovative online content that complements the on-air offering for our audience. This first partnership with zeebox will be a fantastic way of enhancing the appointment to view experience for our viewers, creating and curating online buzz around the show.”

Simon Miller, zeebox chief of product & content development said: “We are developing zeebox into the ultimate interactive companion for live TV by listening very carefully to the desires of TV viewers and to the needs of TV broadcasters, and what they have both asked us for is a highly tailored and socially engaging fully internet-connected experiences for each show. ‘Showtime’ is the first exciting step we are taking with the always-innovative Channel 4 to open up the zeebox platform to broadcasters and programme-makers.”

Read the full VOD Professional article here.