How are the UK public interacting with media?

This year’s State of the Media Democracy Survey provides a ‘reality check’ on how UK consumers, across the generations, interact with media, entertainment, advertising and information and what their preferences might be in the future, according to Deloitte.

According to the latest survey:

• The UK consumer’s favourite piece of technology is now the laptop (28%), knocking the TV (22%) from its top spot for the first time.
• 88% of people who read magazine content preferred to do so in printed hardcopy.
• Consumers are 60% more likely to view local news on local pages of national websites than on websites dedicated to their local area.
• 98% of respondents chose TV services as their favourite type of media.
• 85% of respondents expressed concern about their personal data being taken.

In December 2011 Deloitte surveyed over 2,000 people in the UK to find out how the public are interacting with media. The report covers five key themes – how consumers access media and entertainment content, use their multi-media devices, react to advertising, interact with local media, and perceive the issue of data security.

Click here for the full State of the Media Democracy Survey.